søndag den 10. oktober 2010

Native apps are for idiots

Despite what the general consensus is for the mobile app industry at the moment, i firmly stand by the title of this article. It is my opinion that developing platform specific (thus native) apps for any one of the mobile platforms is down right idiotic. If i haven't already lost you as a reader by now i urge you to keep going and read my arguments. 


The mobile industry is by all definitions booming at the moment, and  is expected to increase in magnitudes over the next years. In 2009 the mobile app industry made 4 billion $ in revenue [src], a number that would make anyone of expect to be millionaires by developing the next big "fart app". Before you order your new Porche read on.


400.000 is an estimate on the amount of Apps out there in 2009. Might be a tad pessimistic but it entails about 350.000 iOS-, and 50.000 Android-apps. All apps of different purpose, professionalism and price. But all equal in the eyes of our estimates.

Now with those numbers in mind it doesn't exactly take a math professor to work out this evens out to about $10.000 pr App. That Porche you dreamed about just a paragraph ago now turns into a Yugo. It gets even worse though. 

Most western companies would have no chance in hell to develop anything remotely usable for $10.000. That amount of money would barely pay 1-2 developers monthly salary and getting something remotely usable thought up, analyzed, designed, developed, tested, released and published to a market done in 1 month is not likely. A much more realistic estimate of production costs from though to market would be in the order of 3 times that. An agile and talented team would have a chance to be able to create something with around $30.000 dollars. 

That comes down to a defifict of $20.000 pr app out there. And even then, you would have created an app that only works and runs on one platform, you can easily add 50% of development costs pr new platform your porting to.

In other words the statistics are against your mobile endavour. Fear not though, there are solutions that could push the statistics in favor of you succeeding.

If your not discouraged from delving into mobile industry after reading this you should check out this article: Bridging the platform gap

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